Price is a character who makes a one-time appearance in the Season 3 episode titled "Discovery".
Price is the commander of the F.I.R.M. Zebra squad. John Bradford Horn had stolen Airwolf and had transported it to a ship docked at San Pedro harbour. Archangel and Hawke had tracked it with the help of a tracker hidden on board Airwolf. Price led the Zebra squad to storm Horn's ship and retake Airwolf.
In other episodes, the F.I.R.M. assault team (not always called the Zebra squad) had leaders such as Sullivan and Hansen.
Price is played by Louie Elias. In Where Have All The Children Gone? Elias had also played another commander of the F.I.R.M. assault team (not called the Zebra squad there). In that episode, he had the name Sullivan.